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Beating your competitors in the Google Ads slugfest that happens 40,000 times every second isn’t easy. And, more importantly, wins don’t happen by accident. There’s much more to Google Ads bidding than just the bid. What about audience conversion intent? Do you have bid adjustments in place? Are you using Smart Bidding? The checklist can feel endless. Even if you’re still looking for your first Google Ads breakthrough and haven’t yet experienced the joy of